More incremental than revolutionary
THEO's newsletter was interesting the other day. Their number of clients seems to be up roughly 6x on what it was last year, but they still only have just over 13,000.
I'm a big fan of THEO (you can read all the blog posts on them here), for the following reasons:
1. solid product
2. simple interface
3. low(ish) costs -could be lower, but this is Japan ;)
They are a fantastic solution for beginners (and non-beginners) and make it really easy to invest regularly and sensibly (they design and run your portfolio using low-cost ETFs).
Earlier this year they started a new service where they will take a monthly amount from your bank account, eliminating bank transfer fees and making one less thing you need to worry about.
Now it seems they are going to reduce the minimum amount to open an account with them from 100,000 yen to 10,000 yen.
This is good news, and I hope it encourages more people to open THEO accounts.
How about you? Are you one of the 13,189? If not, why not?